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La Salle Bank Appoints Lazos Latinos

NEWS RELEASE                                          

LaSalle Bank Contact:              Jane M. Broski, (312) 904-1540
Lazos Latinos Contact:             Cristina Benitez, (312) 280-1224                                             

LaSalle Bank Corporation Retains Lazos Latinos To Create a Business Development Plan Focusing on the Hispanic Business Community

CHICAGO (May 31, 2004)---LaSalle Bank Corporation, the holding company for LaSalle Bank in Chicago and Standard Federal Bank in Michigan, has appointed Lazos Latinos to formulate business development and marketing initiatives targeted at the local, regional and national Hispanic-owned business sector. 

According to the United States Hispanic Chamber of Commerce, there are more than 1.2 million Hispanic-owned businesses in the U.S. generating more than $200 billion in annual sales and employing more than 1.3 million people.  In Illinois, there are 30,000 business licenses registered to Hispanics, with sales of $15 billion, employing more than 250,000 people.  Chicago’s Hispanic-owned business sector is comprised of 11,000 businesses generating sales of between $9 and $11 billion. 

LaSalle has worked to grow its market share among this significant business sector; in addition to targeting Hispanic-owned companies in the United States, the Bank also focuses on U.S.-based subsidiaries, affiliates and joint ventures of Latin American-based customers and prospects. 

“LaSalle Bank has identified the Hispanic business sector as a key component of our business,” said Mark A. Nystuen, executive vice president and chief marketing officer.  “We look forward to working with Lazos Latinos as they help us increase awareness of our capabilities and services to this growing marketplace.”

Lazos Latinos will organize strategic marketing and new businesses initiatives centered on the Hispanic-owned business sector.  They will identify and execute prospective sponsorship relationships and help identify events, public relations and trade show opportunities.

“Lazos Latinos will create a strategic marketing plan that will help position LaSalle as a company that seeks to empower Hispanic businesses,” said Cristina Benitez, president of Lazos Latinos.  “LaSalle is one of the first financial services companies to reach out to the Hispanic business community and together, we will make their products and capabilities known widely throughout this marketplace.”

LaSalle Bank Corporation appointed BBDO Chicago as its agency of record for its branding, marketing and advertising initiatives.

Founded in 1998, Lazos Latinos is a Hispanic-owned strategic branding and advertising company based in Chicago.  Lazos Latinos’ mission is to build leadership brands by embracing, empowering and respecting the Latino consumer.  Its clients include: Rush University Medical Center, St. Anthony Hospital, Girl Scouts of Chicago, Fonotiendas Facilitel, Del Monte Foods, The International Latino Cultural Center and the Chicago Latino Cinema and Fórmula Latina Professional Hair Products.

LaSalle Bank is headquartered in Chicago and has $65.1 billion in assets and $35 billion in deposits. One of the largest banks in the Midwest and second largest in Chicago, LaSalle Bank serves individuals, small businesses, middle-market companies and institutions with streamlined solutions to meet the scope of customers’ financial needs. LaSalle has more than 140 retail locations and 500 ATMs throughout Chicago and the neighboring suburbs. Online banking is offered through lasallebank.com to meet customers’ personal banking needs.  

LaSalle maintains commercial banking offices in Cleveland, Cincinnati, Denver, Indianapolis, Milwaukee, Minneapolis, Pittsburgh, Des Moines, Rockford and Peoria, Illinois, St. Louis, Tampa and Miami. Subsidiaries include LaSalle National Leasing Corporation, LaSalle Business Credit, LLC and ABN AMRO Financial Services, Inc.  Parent company LaSalle Bank Corporation is headquartered in Chicago with $110.8 billion in assets. LaSalle Bank Corporation is a subsidiary of Netherlands-based ABN AMRO Bank N.V., one of the world’s largest banks with total assets of EUR 639.9 billion with more than 3,000 locations in over 60 countries.

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