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Latinization Testimonials  

General Electric: Hispanic Forum Leadership Summit
New York, October 2005
The GE Hispanic Forum topped off Hispanic Heritage Month in New York City, Oct. 12-14.  The theme, “Developing the Hispanic Growth Leader” had over 450 in attendance with speakers that included GE Chairman and CEO, Jeffery Immelt, Edmundo Vallejo, President and CEO of GE Latin American and Jay Ireland, President of NBC Telemundo.  The closing speaker, Cristina Benitez, President of Lazos Latinos, spoke on the Latinization of American and the impact Hispanics are having on language, music, society and business.

“The information you presented on the Latinization in the United States and the impact that it is having on language, culture and society was insightful and thought provoking.  The feedback I received was very positive.”  Marcos Perello, Co-Chair- GE 2005 Hispanic Forum Leadership Summit.

HACE – Hispanic Alliance for Career Enhancement
Chicago, June 2006
Cristina Benitez, spoke to a full session at the 24th annual HACE Career Conference in Chicago. The goal of HACE is to incubate and nurture Latinos at all stages of the career continuum with a comprehensive program of career development.  Ms. Benitez spoke about Latinization, highlighting the cultural values of family, determination, respect, diversity, culture and passion and demonstrated how these values build those characteristics that make outstanding leaders.

“Cristina’s Latinization – Latino Values and Leadership was insightful to HACE’s Latino professionals and will help them map a course for their further development and rise in the corporate world.”  Abe Tomás Hughes, President & CEO, HACE.

Kraft -  Hispanic Heritage Event
Chicago, October 2006
Cristina brought to life the treasured values that we grew up with and put them into the context of how to become better leaders at Kraft and in our community. This program was a great addition to our Hispanic Heritage month celebration.  Felix Salazar, Resource Development Manager

Exelon – Hispanic Network - Two Sessions
Chicago, October 2006
Cristina’s personal passion, warmth and informed style motivated our Latino and non-Latino employees to understand the values Latinos bring to the U.S. and the workplace.  Martha Garza, Director of Diversity

NSHMBA – Latino Leadership Forum
Cincinnati, October 2006
Ms. Benitez adds new insights into how Latino culture provides leaders the skills and talents to excel. Lourdes M. Hassler, CEO NSHMBA

PepsiCo – First Multicultural Inclusion Summit
New York, March 2007
“Cristina’s session really helped me understand the Latino value system and how to maximize my Latino employee team.”  Andrew Jackson, Sales 

Deloitte Consulting, LLP – Latino Leaderhip Summit
Miami, May 2007
“Using her insights on Latinization, Cristina worked with a group of Deloitte Latino leaders in exploring how our heritage and cultural richenss could create competitive advantage throughout our careers.” Pedro Portuguese, Principal

Cristina Benitez employs a presentation style that seamlessly weaves strategic insight, anecdotes, case studies, and interactive activities with practical applications that enhance participant learning and retention. Her depth of knowledge and authentic passion enable her to connect with audiences on a very personal level.Rose Mary Bombela-Tobias and Murray A. Mann, Authors, Barron's The Complete Job Search.