Lazo Latinos : Latino Branding, Advertising and Latinization. Spanish: Lazo: link, tie, knot, lasso, connection.
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Latino Leader
by Cristina Benitez
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How Latino Culture Is Transforming the U.S.
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Latino Leadership Empowerment

Latinization - Linking Cultural Values to Leadership

Latinos, the largest growing population in the U.S., have created a new business imperative. Today’s companies must have Latinos in all levels of the organization to address the changing customer base. In 2005, Lazos Latinos added Latino Leadership Empowerment to meet this need. We create stimulating workshops and seminars to help companies understand, develop and fully utilize their Latino talent.



Latino Branding, Advertising & Latinization

Linking You to the
Hispanic Market

Our focus is strategic brand and marketing consulting that respect the many nuances of Hispanic culture. Latinos are loyal, family-oriented and support companies that recognize and value their distinctive cultures. Lazos Latinos is your link to the Hispanic market opportunities.

Services include:

  • Strategic Planning
  • Market Research
  • Latino Branding
  • Creative
  • Media Planning
  • Direct Marketing
  • Public Relations
  • Cause-Related Marketing
  • Latinization